Everyone on our team understands that each brand has its own story and life. We like determining what makes your brand special and integrating your digital presence with the essence of your business. The adversary of great is good. That is why we strive to be at the cutting edge of all things digital. Because your website serves as your digital storefront, you want it to be an accurate depiction of your company. Our web designs are simple and speak to the essence of your brand. Our design consultants understand what makes a website user-friendly and visually appealing. Both of these factors are critical in ensuring that your website accurately represents your business.
We help with small and large businesses to connect their online presence with their brand. We are a digital agency that focuses on all aspects of your brand’s online presence. This presence influences what people think of your business and frames how they interact with your service or product, from your Facebook profile to your website, Google My Business, and everything in between.
We look for potential domain-level concerns. Is your domain name trustworthy? Is your domain name appropriate for the type of business you run? The age of your domain may also have an impact on the capacity of your website to rank. We examine all SEO-sensitive features of your domain name and devise a strategy to address these issues.
Your web hosting provider may serve your website from a location remote from your place of business, or even worse, from where your audience is located. Choosing the best web host might be difficult. Your host may limit the server resources allocated to your website, limiting its ability to offer material to visitors. We evaluate all of these factors and more, and then we work with your host to remedy any concerns, only recommending host relocation as a last choice.
As you work on your website, adding new pages, uploading material, installing plugins, tweaking and changing, the cumulative modifications can cause technical issues that may impair the quality of your website as seen by search engines. Our auditing tools crawl your website on a monthly basis and notify us of any issues.
Improving the technical quality of your website is a key component of our search engine optimization strategy. We specialize in technical SEO at Resurge Digital. We will detect and fix broken links, change URL redirections, improve your internal linking structure, speed up your website, and optimize your sitemaps as needed to comply with best practices. Every step and decision we make while developing or advising modifications to your website is informed and has a purpose.
Each of our SEO campaigns begins with intensive keyword research to determine which keywords, terms, and phrases your potential customers and clients use while searching the internet for items and services similar to yours. Keyword research can help us determine whether and how to change your website to best answer those searches and, as a result, encourage search engines to show your pages to those searchers more frequently and in higher positions.
Our approach to keywords goes beyond simply creating a large lexicon of search terms for which your pages should rank. We take extra care to assign keywords to the most relevant pages on your website and to ensure that the search intent underlying the keywords for which we decide to rank those pages reflects what your company does and corresponds to how real people search the web for products and services like yours.
Your website most likely reflects how you perceive and interpret your company, services, and goods, but have you considered whether your prospective customers use the same language to discuss and search for what you have to offer? The web search is a query-answer transaction. We undertake significant keyword research at the outset of each campaign to determine what content should be featured on your site, what pages it should have, what keywords it should utilize, and how it should be structured to optimize the commercial benefits of your campaign. Are all of your site’s SEO-sensitive parts optimized? We will make certain that they are.
Not all hyperlinks are created equal. Many SEO services will develop a large number of links to your website in order to directly manipulate the rankings. This form of link building is in reality against all major search engine standards and may result in a penalty or even being fully delisted as if you do not exist. Do you know where and how your brand is displayed? We thoroughly examine your backlink profile for these issues and correct them.
We don’t waste your time by looking for websites that have no motive or interest in linking back to you. In comparison to most other agencies, our approach to link creation is unique and under-emphasized. Our experience has shown that improving the technical quality of your website is more important to search engines, and improving the quality of your content is even more important to your visitors, than using mass link building techniques or pestering other local business owners for backlinks. Some of our most successful SEO campaigns have ranked first on Google for highly competitive phrases without the need of a single link.
Google has recently begun revealing the history of proven ranking algorithm modifications more openly. Ranking algorithm modifications can occur several times each year, and in 2021, as many as ten times per year. They can produce no impact or an increase in your keyword ranks just as easily as they can provide a large fall, significantly affecting the business you get from your website. When Google modifies its ranking algorithms, the SEO goal posts shift. As a result, search engine optimization techniques may also need to be revised.
We are a passionate team of digital marketers from various backgrounds who bring the necessary skills and expertise to the table. Every day, our digital marketing specialists collaborate to deliver smart, data-driven results that support our clients’ objectives and vision while also assisting businesses across globe to thrive.
Impressive, an innovative and forward-thinking digital marketing agency, provides our customers with something unique. We deviate from conventional approaches to online marketing by combining best practices and innovative thinking to connect user interest to your bottom line. We look beyond your website and digital presence to the ultimate objective of your business’s success and growth.